Digital marketing, also known as online marketing, refers to how companies and brands communicate with their potential customers using the internet and other forms of digital communication.
With the ever-growing push towards a more connected world, you can’t afford to miss out on the opportunities an effective digital marketing strategy offers your company and brand. In this article, we’ll take a look at the different types of digital marketing.
Below we’ll go over the main types of digital marketing you can implement in your operations. Each will require a unique strategy for creating the desired outcomes you want for your company.
Search Engine Optimization (SEO)
SEO marketing is a free type of digital marketing that allows you to rank on Search Engine Results Pages (SERPs), like Google and Bing. A sound SEO strategy will make your content more visible across the internet and help you in your journey towards becoming an authority. Below are some of the benefits you’ll get for implementing an SEO strategy, as well as the building blocks you should keep in mind.
Benefits and building blocks of a sound SEO strategy
| The Benefits of SEO | Building blocks of SEO |
|---|---|
| It’s free to implement | Quality content |
| It will expand your reach | Responsiveness of website |
| It will increase organic traffic | Number and quality of inbound links |
| It will help you become an authority in your niche | Level of user engagement with content |
Content Marketing
This type of marketing relies on using content to entice leads and attract prospects. Typically the content is written, but it can also include images, videos, and any other type of content used to share value with customers.
SEO is also a large part of content marketing. It is a vital part of getting valuable and appropriate content in front of prospects across the internet.
Pay-per-click (PPC)
PPC advertising is a form of digital marketing where you pay every time someone clicks on your ad. Pay-per-click marketing is the blanket term for all the different PPC campaigns.
Paid social media advertising is a type of PPC campaign where you advertise your products and services on social media platforms. Another example would be paid search ads, where you pay to have your text ads appear on Google's or Bing's result pages when people are searching for products and services you offer.
Email Marketing
Email marketing is a tried and tested form of digital marketing regarded as being very effective in producing results. It involves sending emails offering your products and services to people who have opted into an email list.
Email marketing can be difficult because it takes time to build a quality email list. Once you have an email list, email marketing campaigns are proven to drive very positive results.
Social Media Marketing
Social media marketing involves using social media platforms to drive traffic and build brand awareness for your products and service. Facebook, Instagram, Twitter, TikTok, and other social media platforms are increasingly the go-to option for savvy marketers looking to reach customers directly.
Effectively marketing your business on social media and driving the levels of audience participation might take a long time, but it will be worth it. Social Media advertising is only continuing to grow, and in the long term, it delivers much cheaper results than other forms of digital marketing.
There are many other types of digital marketing, including affiliate marketing and native advertising. But the five we’ve covered above are simple (not easy), and you can start implementing them for your business today.
Effective digital marketing campaigns create opportunities for growth in your company. Investing in digital marketing could have significantly transformative benefits for your business, and you can’t afford to take that for granted.
